We were tasked with creating a visual identity for the 2015 North America launch of the Acura TLX. With the majority of Acura's competition playing it safe we created the campaign platform - It's that kind of thrill. From that we then set out to build a bold, dynamic visual system that connected with a younger audience who are obsessed with technology and design. The campaign roll out was a huge success for the brand with 60,000 cars sold within the first 15 months.
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