Beats1Run was the world’s first global running event connected by music. To get Beats into gym bags around the world, we had to prove that Beats was not just for the elite athletes, but for anyone who leads an active lifestyle. The radio show was streamed live to multiple runs in Los Angeles, New York, London and Paris. Runners in 100 countries tuned into Beats 1Radio, turning the Beats 1Run from a 5km fun run into a moving concert.
Taking inspiration from the movement and energy from groups of runners and the original Beats mark, I created
a dynamic and fun visual system that could flex across all key touch points.
© 2019 peel—studio