Beats World Cup

Concept work for Beats World Cup product launch. Working from the campaign platform line Born Defiant I crafted a bold typrographic led identity system inspired by the players internal focus on the challanges and goal ahead. Inspiration was also drawn from typography used on historical football jerseys - these faces were then mixed with modern energetic faces to create a pattern that became the foundation of the system.

BWCflat02
BWCball01
BWCshirt01
BWCwildpost
BWCgoalnet
cover01new
Np1
Np2
Np3

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