Xfinity launched into the wireless sector with Xfinity Mobile. I partnered with creatives Todd King and Chris Peel to create the branding and launch campaign that revolves around a new symbol that combines 4G and WiFi to signify a new kind of network. Leaning into the new positioning line 'Your Wireless. Your Rules.' we partnered with artists and individuals across Sport/Music/Culture that are pushing boundaries. These individuals became the unsung heroes of our campaign, taking center stage across all channels.